Okta Vs Noname security : In-Depth Comparison Not sure if Okta, or Noname security is the better choice for your needs? No problem! 6sense comparison helps you make the best decision. The industry award recognizes up-and-coming cybersecurity leaders that have recently expanded in the Asia Pacific market with innovative and. Attackers are now focusing on targeting an application’s business logic flaws and API. While DAST offers valuable application security testing, it seldom enables the kind of API testing that modern applications require. Noname Security creates the most powerful, complete, and easy-to-use API security platform that helps enterprises discover, analyze, remediate, and test all legacy and modern APIs. These pathways can deliver malware, compromise data, or disrupt services. Recognizing these is vital for effective cybersecurity. Industries. Fortune 500 companies trust Noname's holistic approach to API security. Noname Security , provider of complete and proactive API security, has announced its partnership with Wiz cloud security platform and software company, to help customers improve security posture by enabling complete visibility, context, and control of infrastructure hosting mission-critical and highly sensitive APIs to minimize and. Security Field Day is part of the Tech Field Day series of events organized by Gestalt IT. Unlike other vendors, the Noname API Security Platform integrates with the entire API estate. See our list of best Web Application. The API security solutions market is quickly becoming crowded, with vendors including Cequence, 42Crunch and Noname Security vying for customers. Noname vs Testing-only Solutions. The launch of WIN now enables. Unlike other API Security vendors, Traceable is focused on building a complete security platform that understands how an API application works. It caters to the financial services, healthcare, public, and retail sectors. Connecting a printer to a PC requires an API, for example. Resources. Salt Security Technological Lead Noname Security Provides… Noname vs Traceable. 42Crunch API Security Platform is rated 0. June 30, 2021. 0, while Noname Security is rated 8. Noname works with 20% of the Fortune 500 and covers the entire API security scope. Company Size. Verloy will engage with and advise Noname customers, partners and the security industry at large, sharing his experience, insights, and strategies on API security. Together they have raised over 3. Noname Security is the only company taking a complete, proactive approach to API Security. 8 billion, and rumors of its purchase at $2. Noname Security, a leading provider in API security, today announced its collaboration with IBM to potentially help further protect customers from vulnerabilities, misconfigurations, and design flaws. Noname vs Salt Security. SAST tools do not need a system to be running to perform a scan because they analyze web applications from the inside out. 5 percent of the death PIA. Noname Security is privately held, remote-first with headquarters in. 5 stars with 8 reviews. Akamai App & API Protector brings together web application firewall, bot mitigation, API security, and Layer 7 DDoS protection into a single solution. Noname works with 20% of the Fortune 500 and covers the entire API security scope — Discovery, Posture. Network and learn with industry peers. The full support of these security categories—which was backed by Noname in its 2019. 0. View product. The company protects APIs in real time and detects vulnerabilities and misconfigurations before they are exploited; the security platform is an out-of-band solution that doesn't require. Noname Security closed out H1 with significant momentum — recording record growth in both revenue and Global 2000 customer count, established key alliances, new product and channel executives. OAuth is a way to get access to protected data from an application. WAFs also provide additional layers of protection, such as rate. ”. As it turns out, you kinda need a name. The older of the two rivals is Salt Security, which was founded in 2016 and is facing the. Akamai API Security vs. Cequence Security has a rating of 4. The funding round was led by Georgian and Lightspeed, with participation from existing investors. Ionut Arghire. Midsize Enterprise 9%. Salt Security Analyst Briefing Submitted Salt Security provides an application programming interface (API) security platform. 3 stars with 15 reviews. Noname Security helps developers build in security. Noname Security Discovery & Posture Management helps customers assess every API, including legacy and shadow APIs, and determine which ones are critical to the business. How unique is the name Wib? From 1880 to 2021 less. Experience the speed, scale, and security that only Noname can provide. The oldest recorded birth by the Social Security Administration for the name Wib is Saturday, December 13th, 1884. Learn More →. Broad app and API protections in one solution. Leading API Security Provider Intends to Bring Increased Protections to IBM API Connect® SAN JOSE, Calif. 6 stars with 29 reviews. A. Let’s explore the top five reasons they’re doing so: Reason 1. As well, the market growth is evident in the investors backing it: Traceable AI, for instance, garnered $60 million in. CloudVector is most compared with , whereas Noname Security is most compared with Salt Security, Traceable AI, NGINX App Protect, 42Crunch API Security. There are some key differences between Traceable AI, Wib and Noname Security that can make a difference in protecting your organization’s sensitive data. On the other hand, Fortinet FortiWeb Cloud WAF-as-a-Service is most compared with , whereas Wallarm NG WAF is most compared with Salt Security, AWS WAF, Noname Security, F5 Advanced WAF and Signal Sciences. Noname works with 20 percent of the Fortune 500 and covers the entire API security scope — discovery, posture management, runtime protection, and security testing. Wib Fusion Platform Wib’s Fusion platform is the industry’s first and only holistic API (Application Programming Interface) security platform, providing a single solution for securing the. An API security tool, such as Noname Active Testing, provides much-needed API. , and TEL AVIV, Israel, Aug. Reviewed in Last 12 Months 4. Noname is privately held, with headquarters in Palo Alto, California, and an office in Tel Aviv. API Security Methodology, is a framework which. The API gateway also ensures high availability and scalability. 5 billion have been denied. According to the. Simplifycompliance. After a couple of months of healthy debate on the release candidate we now have the finalized updated list for 2023. – April 20, 2023 – Noname Security, the leading provider of complete and proactive API security, today announced its partnership with Wiz, the leading cloud security platform and world’s fastest-growing software company, to help customers improve security. Cequence Security vs Noname. And the process of finding such APIs is what’s known as API discovery. Our App and API solution family secures your enterprise with an award-winning WAAP, bot management, API security, and DDoS protection that give you the visibility into threats and the attack defenses you need. Common vectors include phishing emails, compromised websites, deceptive pop-up ads, and misleading instant messages. With. Industries. Noname Security provides application programming interface (API) security solutions. The Noname API Security Platform helps to fill in the security gaps left by API gateways and WAFs. Authenticate and authorize. file_download PDF. Be an expert in tools and best practices. The growth correlates with the general rise in API. San Jose, June 13, 2023 – Noname Security, the leading provider of complete and proactive API security today announces its partnership with leading cloud security provider Wiz as the company unveils the Wiz Integration (WIN). Noname is the most powerful, complete, and easy-to-use API security platform that helps enterprises discover, analyze, remediate, and test all legacy and modern APIs. NoName can initiate blocking of exploit traffic through its connections to third-party control points such as the API gateways, proxies, and load balancers which it is configured. Automated vulnerability scans can take up to 10 hours. The top reviewer of Noname Security writes "Security platform that offers value through its integration with API gateways". Learn how these solutions stack up. Salt Security's revenue is the ranked 10th among it's top 10 competitors. Noname works with 20 per cent of the Fortune 500 and covers the entire API security scope across three pillars — Posture Management, Runtime Security, and Secure API SDLC. It blocks botnets and advanced attacks in real time, letting enterprises keep attackers at bay without lifting a finger. Wib. Use Table 2 to determine the decimal factor for the widow's full retirement age (FRA) 0. Beagle Security (84) 4. Dapat melalui aplikasi BRI Ceria. Divide the RIB LIM amount by the unreduced WIB amount. With API security vs without…. The Complete API Security Platform. Noname works with 20% of the Fortune 500 and covers the entire API security scope — Discovery, Posture Management, Runtime Protection, and API Security Testing. Comparisons + Noname Security (1) + Salt Security (0) + NGINX App Protect (10) + 42Crunch API Security Platform (0) + Wallarm NG WAF (0) + APIsec (0) + Traceable AI (0) + Imvision (0) + CloudVectorThe OpenAPI Specification (OAS) is a framework used by developers to build applications that interact with REST APIs. Noname Security is ranked 1st in API Security with 1 review while Salt Security is ranked 2nd in API Security. Configure the Noname Sentinel integration. Noname works with 20% of the Fortune 500 and covers the entire API security scope across three pillars -- Posture Management, Runtime Security, and Secure API SDLC. Noname vs Testing-only Solutions. Noname Security is privately held, remote-first with headquarters in Silicon. Backed by industry-leading technology, partners are empowered to proactively secure their customers’ environments from API security vulnerabilities, misconfigurations, and design flaws. Participants will learn what capabilities are included in advanced API security, why it's critical, and how it fits with their API management strategy. PeerSpot users give Noname Security an average rating of 8. Keep up with the latest. – 20 th APRIL 2023 - Noname Security, the leading provider of complete and proactive API security, today announced its partnership with Wiz, the leading cloud security platform and world’s fastest-growing software company, to help customers improve security posture by enabling complete visibility, context, and control. In combination with that inventory, we identify misconfigurations and vulnerabilities in the source code, network configuration,. API security vendor Salt Security reported that its customer base saw a 348% increase in API-based attacks. 42Crunch API Security Platform is rated 0. Industries. 7 million) and. io (0) + Netacea Bot Management (0) + F5 Distributed Cloud Services (0) + FireTail (0) Cancel. NGINX App Protect is ranked 3rd in API Security with 10 reviews while Noname Security is ranked 1st in API Security with 1 review. Noname Security is the only company taking a complete, proactive approach to API Security. Noname Security is privately held and remote-first, with headquarters in Silicon Valley. Explore Noname Security. Explore Noname Security. Breathe Life made the decision to deploy Snyk and StackHawk together so engineers could find and fix security vulnerabilities earlier in the development lifecycle. The top industry researching this solution. Welcome to Noname! Let's kickstart your journey with seamless. Its services include posture management, runtime protection, security testing, proactive remediation, attack prevention, and more. Subtract the result of Step 1 from 1. For example, SAST testing may be used for regulatory compliance with the. 0, while Threatx is rated 0. People tend to think of IAM as a solution, but it’s actually a framework that serves as the basis for solutions, along with a range of work. The company was founded in 2020 and is based in San. The security platform is an out-of-band solution that doesn’t require agents and offers deeper. Application Security, API architects, Developers, QA, and Operations – get a shared view of API security, its shared definition, and a shared understanding of what needs to be done to. On the other hand, the top reviewer of Noname Security writes "Security platform that offers value through its integration with API gateways". Company Size. mail_outline. Imperva API Security. NoName Security (70%) vs. Large Enterprise. NGINX App Protect vs Noname Security. Synopsys API Scanner (Legacy) Apigee Sense. However, organizations are still struggling to keep them secure. Take a look at categories where Genesys Cloud and Noname security compete, current customers, market share, category ranking. Wells Fargo Success Story. But as applications and users proliferate, so do security risks. Get a demo. By delivering API integrity and assurance we liberate modern organizations from the security constraints that threaten business evolution, integrity and growth. On the other hand, 42Crunch API Security Platform is most compared with NGINX App Protect, Noname Security and Salt Security, whereas. 00396 (Factor for age 66 FRA) 4Noname Security is the only company taking a complete, proactive approach to API Security. Wib’s Fusion platform is the industry’s first and only holistic API (Application Programming Interface) security platform, providing a single solution for securing the entire API development. 42 Crunch builds the security platform which automatically generates the appropriate security policies for enterprises APIs and their hosting infrastructure, thanks to an innovative risk assessment tooling. Learn more about the opportunities here. Higher Rated Features. . 0, while Traceable AI is rated 0. Take a look at categories where ConnectWise Automate and Noname security compete, current customers,. Including the new funding, the company has raised $220 million to date. Noname works with 20% of the Fortune 500 and covers the entire API security scope — Discovery, Posture. Both are unicorns that raised north of $200M. – April 25, 2023 – Noname Security, a leading provider in API security, today announced its collaboration with IBM (NYSE: IBM) to potentially help further protect customers from vulnerabilities, misconfigurations, and design flaws. Application Programming Interfaces (API) security needs to be part of DevSecOps. ThreatX is managed API and application protection that lets you secure them with confidence, not complexity. Providing continuous and complete visibility and control across the entire API ecosystem, Wib. Noname Security has announced its partnership with Wiz to help customers improve their security posture by enabling complete visibility, context, and control of infrastructure hosting mission-critical and highly sensitive APIs to minimise and remediate risk. Noname Security is the only company taking a complete, proactive approach to API Security. Noname works with 20% of the Fortune 500 and covers the entire API security scope across three pillars. It involves implementing additional layers of protection to safeguard against attacks or vulnerabilities that may not be captured by traditional in-band security measures. The integration can help you identify cloud API vulnerabilities, increase situational awareness. Zscaler Vs Noname security : In-Depth Comparison Not sure if Zscaler, or Noname security is the better choice for your needs? No problem! 6sense comparison helps you make the best decision. API Security Requirement. The Noname API Security platform will help BlueFort customers mitigate risks, prevent attacks, and keep business APIs secure. Enterprise API security startup Noname Security has raised a $60 million Series B funding round, just six months after closing $25 million at Series A. Its platform prevents sensitive data exposure, stops API attacks, provides remediat… Noname Security vs. The security platform is an out-of-band solution that doesn’t require agents and offers deeper visibility and security than API gateways, load balancers, and WAFs. Just last year, US businesses incurred between $12 billion and $23 billion in losses from API-related breaches². One benefit of encrypting only a partition vs the whole drive is that you can encrypt/decrypt the partition while using the system for other tasks, so you can encrypt it "on demand" so to say, but if you encrypt the whole disk it's decrypted every time you start up and authenticate the system. Noname Security works with 20% of the Fortune 500 and is the only company taking a complete, proactive approach to API Security. Support Portal. A study 451 Research conducted in July for Noname Security’s 2022 API Security Trends Report showed that the number of APls in use had grown 201% over the past 12 months. It creates a complete inventory of an organization’s APIs and uses AI. JavaScript or browser-based apps. For app developers. 42Crunch API Security Platform is ranked 4th in API Security while Traceable AI is ranked 6th in API Security. Our Mission. mobile applications. Noname Security | 14,423 followers on LinkedIn. Tim Dzierzek. API Security Testing bankinfosecurity. For this reason, CISOs are betting big on dedicated API security solutions this year. All of this points to the priority companies are placing on API security – importance measurable in the number of startups clamoring in this space, including Ghost Security, Cequence, and 42Crunch, to name just a few. The company’s platform analyzes configuration, traffic, and code to identify the broadest set of API vulnerabilities — including misconfigurations and design flaws. Photo by Yossi Zeliger. The company’s platform analyzes configuration, traffic, and code to identify the broadest set of API vulnerabilities — including misconfigurations and design flaws. An API call is considered safe if it is made with the correct credentials and if it’s not being used for malicious purposes. Traditional AppSec solutions simply cannot keep up with all of the API calls. Learn how IBM and Noname Security are partnering to deliver advanced API security to help customers reach new levels of security confidence. 1445. The growth correlates with the general rise in API. Wib provides cybersecurity software. Fortinet FortiWeb Cloud WAF-as-a-Service is rated 0. 1. Based on verified reviews from real users in the API Protection Tools market. – April 20, 2023 – Noname Security, the leading provider of complete and proactive API security, today announced its partnership with Wiz, the. 42 Crunch builds the security platform which automatically generates the appropriate security policies for enterprises APIs and their hosting infrastructure, thanks to an innovative risk assessment tooling. 00396 (Factor for age 66 FRA) 4Broad app and API protections in one solution. SAN JOSE, Calif. It caters to the financial services, healthcare, public, and retail sectors. Salt Security is ranked 2nd in API Security while Traceable AI is ranked 5th in API Security. Game summary of the Belgium vs. It is the only way to create a complete and accurate inventory of the APIs you have. There are some key differences between Traceable AI and NoName that can make a difference in protecting your organization’s sensitive data. Discover new API Security resources, ranging from reports and eBooks to webinars and speaking gigs. Take a look at categories where SonicWall and Noname security compete, current customers, market share, category ranking. San Jose, CA – August 30, 2023 – Noname Security, the leading provider of complete API security solutions, today announced its API security platform now fully supports the 2023 OWASP API Security Top 10 risk categories. When pressured to fill out the company name on a legal document, Oz and Shay put “Noname” because they hadn’t come up with one yet… or so they thought. Noname Security provides application programming interface (API) security solutions. Compare CyberArk Privileged Account Security vs Noname security 2023. 3. SOAP and REST are two popular approaches for implementing APIs. Noname Security is the only company taking a complete, proactive approach to API Security. About Noname Security Noname Security is taking a complete, proactive approach to API Security. Wib’s Fusion Platform. Noname Security vs Wib’s Fusion Platform: which is better? Base your decision on 1 verified in-depth peer reviews and ratings, pros & cons, pricing, support and more. The Noname API Security Platform helps to fill in the security gaps left by API gateways and WAFs. Deeper spec analysis to detect specs in traffic. Get a free application, infrastructure and malware scan report - Scan Your Website Now. On the other hand, the top reviewer of Noname Security writes "Security platform that offers value through its integration with API gateways". 50 $740. About Noname Security Noname Security is the only company taking a complete, proactive approach to API Security. 0, while Noname Security is rated 8. Speeds up our development. API Security comparison of key requirements and features between Wib and Neosec. 00%. The Noname API Security Platform covers every aspect of API security, from discovery to analysis to remediation and testing. With over 25 years of experience leading innovative and diverse teams of technology and security professionals in financial services, retail and federal government, Karl has a track record of advising CEOs, CTO and investors on strategies. It means that F5 customers can expect support from both Noname and F5 should an issue ever arise. Neosec (68%) vs. “Advanced API security with strong attack prevention. Salt Security's top 15 competitors are Noname, Traceable, Wallarm, Spherical Defence, Ping Identity, ThreatX, Druva, SecureAuth, Auth0, Centrify, CyberArk, SailPoint, OneLogin, Authy and BeyondTrust. Founded in 2020, the Silicon Valley-based enterprise API security startup aims to help organizations secure both managed and. Noname Security. In addition to meeting with Neosec, I had meetings with other hot startups in the shift-left and API security arena, including Noname Security and Orca Security. “Small but mighty, and growing - powerful, scales with you easily. Subtract the result of Step 1 from 1. 0. Getting Started with Noname. Salt Security has a rating of 4. API vulnerability testing is a process of identifying and assessing potential security risks associated with application programming interfaces (APIs). Noname has a rating of 4. Noname has a rating of 4. $633. Noname Security. Noname works with 25% of the Fortune 500 and covers the entire API security scope — Discovery. Read More. About. 8 out of 10. It means that you can trust us to be mature in how we handle customer traffic and data. March 26, 2022. Company Size: 500M - 1B USD. io (0) + Netacea Bot Management (0) + F5 Distributed Cloud Services. Ever. Noname Security is the only company taking a complete, proactive approach to API Security. Find documentation at an application’s business logic is difficult and requires a security platform built to understand an application and how it operates in order to block sophisticated API attacks. Company Size. API Security comparison of key requirements and features between Signal Sciences and NoName Security. Learn how these solutions stack up. , April 25, 2023 (GLOBE NEWSWIRE) -- Noname Security, a leading provider in API security, today announced its collaboration with IBM (NYSE: IBM) to potentially. desktop applications. 0, while Noname Security is rated 8. API Security Methodology, is a framework which makes it easier. reactive sense. Lippmann led finances at monday. ThreatX vs Noname Security ThreatX is the leader in protecting organizations against sophisticated attacks targeting their APIs and web applications. Runtime protection solutions provide an invaluable service, enabling you to identify suspicious API traffic and block API attacks in-real time. The round was led by with Next47, Forgepoint. Available as a turnkey SaaS-delivered solution or self-managed, the Noname API Security Platform natively integrates with your existing Azure technology stack and can seamlessly connect with hybrid cloud architectures. Noname Security develops application programming interface (API) security solutions. API security best practices. Its services include posture management, runtime protection, security testing, proactive remediation, attack prevention, and more. APIsec is ranked 7th in API Security while Noname Security is ranked 1st in API Security with 1 review. Now the time has come to satisfy our curiosity and compare Ghidra. The “round robin” DNS is an. The top reviewer of Noname Security writes. The Noname Security advantage. ChromeOS is an open-system created by Google. Noname Security is the only company taking a complete, proactive approach to API Security. REST APIs are not the only type of API in use for the interchange of data and procedure calls between systems. See product brief. Wallarm End-to-End API Security. Analyst Briefing Submitted Noname Security provides application programming interface (API) security solutions. Based on verified reviews from real users in the API Protection Tools market. 85550 = 0. 0. Accelerated by Intel integrates with Noname Security. Discover and secure your APIs with ease Automatically discover APIs, domains, and issues. The co-founders developed the Noname API Security Platform before they established the legal identity of the company. 42Crunch API Security Platform vs Noname Security. 0. The deal has elevated visibility of other API security companies, including Noname Security, Cequence, and Wib. Noname Security announced its partnership with Wiz to help customers improve security posture by enabling complete visibility, context, and control of infrastructure hosting mission-critical and highly sensitive APIs to minimize and remediate risk. The older of the two rivals is Salt Security, which was founded in 2016 and is facing the. Discover how prepared your CIO, CISO, CTO, and AppSec peers are in this latest report. Darwinium. Noname Security, a provider of complete and proactive API security, is partnering with Wiz, a cloud security platform and growing software company, to help customers improve security posture. 7 out of 5. Policy - entitlement to HI/SMI coverage If a DWB beneficiary is entitled to HI/SMI coverage, that coverage will continue even if the claimant elects to change to WIB. Israel-based API security. Consumer; Tech; Insurance; Healthcare; Industrials; Financial ServicesNoname Security is the only company taking a complete, proactive approach to API Security. Akamai App & API Protector brings together web application firewall, bot mitigation, API security, and Layer 7 DDoS protection into a single solution. Consumer; Tech; Insurance; Healthcare; Industrials; Financial Services Noname Security’s platform continuously monitors API traffic, detects anomalies, and takes action to prevent attacks in real-time. Noname Security is the only company taking a complete, proactive approach to API Security. Read the latest, in-depth Noname Security reviews from real users verified by Gartner Peer Insights, and choose your business software with confidence. To control access to API resources, you must carefully and comprehensively identify. APIs play a critical role in driving transformation by facilitating the integration of software applications and systems, allowing for seamless exchange of data. Latest integration enables customers to strengthen vulnerability detection and bolster API security. Authenticate and authorize. Reviewer Function: IT. ”. Reviewed in Last 12 Months 4. RASP can also block attacks in real-time, making it an effective way to protect your web. 000. You must select at least 2 products to compare! compare. Wib’s Fusion Platform (0) + Akamai API Security (1) + Akto. 0, while Noname Security is rated 8. You must select at least 2 products to compare!. Definitive Guide to API Discovery. NoName Security (43%) vs. In addition, 41% of respondents reported having experienced an API security incident, 63% of which involved a data breach and. Noname Security had the distinct privilege to present at Security Field Day 9, held on June 28 in San Francisco. In March 2019, the National Security Agency of the US Department of Defense (NSA) has published Ghidra, a free reverse engineering toolkit. APIsec is rated 0. 0. Noname works with 20% of the Fortune 500 and covers the entire API security scope across three pillars. Load balancers work using algorithms. Cequence Unified API Protection Solution. A web application firewall (WAF) is a security tool that helps protect websites from malicious attacks and other cyber threats. Coincidently, the two leaders in the segment, Salt Security and Noname Security, also have the coolest names. Worksheet for Computation of WIB After 12/72. 2 out of 5. Wib’s Fusion Platform (0) + Apiiro (0) + FireTail (0) + Netacea Bot Management (0) + Akamai API Security (0) + Akto. Expanding the industry’s biggest integration catalog with updates and enhancements to : Akamai EdgeWorker. : Miscellaneous Industry. 2, while Noname Security is rated 8. 3 stars with 16 reviews. Misconfigurations and security issues are surfaced and prioritized for. Products. 0. 0 – 0. . Noname Security, the leading API security company, announced that it has appointed AZ Asia- Pacific as its distribution partner in Singapore and The Philippines as it continues to expand within Asia Pacific. This means that if an attacker manages. Palo Alto, CA Nov. 28, 2023 /PRNewswire/ -- Noname Security, provider of the most complete API security platform, today announced the findings from its annual API security. Application security involves protecting a single entity and how it interacts with the outside world. 3 stars with 16 reviews. The D. Noname Security is privately held, remote-first with headquarters in. The top reviewer of NGINX App Protect writes "Capable of complete automation but is costly ". Based on verified reviews from real users in the API Protection Tools market. Webhooks are best suited to use cases that require event-based information exchange, while WebSockets are ideal for applications that need a continuous, two-way communication channel. Score 8. The company offers services such as real-time blocking of botnets and advanced attacks, DDoS protection, and bot management, all aimed at securing web applications and APIs. 3 stars with 16 reviews. Photo by Yossi Zeliger. Latest integration enables customers to strengthen vulnerability detection and bolster API security. This is because the API call is made from a different domain than the one that it is being called from. In general, a Widow or Widower Insurance Benefit (WIB) is equal to 100% of the deceased spouse’s retirement benefit. And we interviewed Wib Security. The top industry researching this.